Concretely, in the Vertical layout, the first three categories were examined more carefully, while the fixation on the last category was relatively overlooked without showing much interest in users. In the Squared layout, each one of the four categories was coloured in green colour, indicating that all four categories were noticed by users. More than that, all the products in each category has been seen by users. In comparison, the List category had only the top part covered in yellow and orange, while the remaining parts had only blue parts indicating less fixation ad less interest. One similar thing that can be observed is that the recommended product on the top of each layout was overlooked by users, all preferring to set their gaze on the categories and their products instead.